Google Merchant Center(GMC)确实限制或禁止在商品标题和描述中使用某些“营销性夸张词汇”(叫做 promotional or superlative terms)

Google Merchant Center(GMC)确实限制或禁止在商品标题和描述中使用某些“营销性夸张词汇”(叫做 promotional or superlative terms),比如:


🚫 GMC 不允许的常见术语(部分):

禁用词原因
high-quality / premium quality夸大产品质量,无证据支持
best / top-rated / #1 / ultimate无法验证的主观词汇
free shipping(如果不全站应用)如果该商品实际没有 free shipping,会被拒
guaranteed / authentic如果无认证支持,容易被 GMC 视为虚假陈述
unbeatable / perfect无法量化,违反 GMC 准则
cheapest / lowest price如果不是全站最低,GMC 会拒登

✅ 正确做法:

  1. 不要使用 “high-quality”、”premium quality” 等主观词汇
  2. 强调材质、功能、适用场景、用户收益,如:
    • breathable polyester
    • moisture-wicking fabric
    • customizable with name and number
    • ideal for training, casual wear

✅ 描述推荐模板(符合 GMC 合规):

🚫 错误示例:

High-quality soccer jersey with the best fit for fans and players.

✅ 合规示例:

Breathable soccer jersey made from lightweight polyester. Designed for comfort during matches, training, or casual wear. Customizable with name and number.


✅ 替代推荐词:

推荐词用途
breathable描述面料
lightweight表示舒适
moisture-wicking强调吸汗特性
durable stitching做工描述
comfortable fit穿着感受
easy to customize支持定制
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