Google Merchant Center(GMC)确实限制或禁止在商品标题和描述中使用某些“营销性夸张词汇”(叫做 promotional or superlative terms),比如:
🚫 GMC 不允许的常见术语(部分):
| 禁用词 | 原因 |
|---|---|
| high-quality / premium quality | 夸大产品质量,无证据支持 |
| best / top-rated / #1 / ultimate | 无法验证的主观词汇 |
| free shipping(如果不全站应用) | 如果该商品实际没有 free shipping,会被拒 |
| guaranteed / authentic | 如果无认证支持,容易被 GMC 视为虚假陈述 |
| unbeatable / perfect | 无法量化,违反 GMC 准则 |
| cheapest / lowest price | 如果不是全站最低,GMC 会拒登 |
✅ 正确做法:
- 不要使用 “high-quality”、”premium quality” 等主观词汇
- 强调材质、功能、适用场景、用户收益,如:
- breathable polyester
- moisture-wicking fabric
- customizable with name and number
- ideal for training, casual wear
✅ 描述推荐模板(符合 GMC 合规):
🚫 错误示例:
High-quality soccer jersey with the best fit for fans and players.
✅ 合规示例:
Breathable soccer jersey made from lightweight polyester. Designed for comfort during matches, training, or casual wear. Customizable with name and number.
✅ 替代推荐词:
| 推荐词 | 用途 |
|---|---|
| breathable | 描述面料 |
| lightweight | 表示舒适 |
| moisture-wicking | 强调吸汗特性 |
| durable stitching | 做工描述 |
| comfortable fit | 穿着感受 |
| easy to customize | 支持定制 |